We defined the KPI strategy for the AIDA Prima app and supported the tracking implementation. Our automated metric reporting aggregated data including restaurant visits, ratings and user retention from the on-board app, the AppStore and server-side sources.
We helped the online travel brand Seetours systematically analyse the online behavior of their customers. A combination of screen recording surveys and metric analysis quickly helped uncover potential for conversion improvements.
Standardizing and automating KPI tracking at Costa was a major effort but truly transformed the day to day decision making. We aggregated and processed data from dozens of data sources including booking systems, callcenter data, CRM systems, data warehouses and Google Analytics.