Optimization Sprint

The first launch of your app is minimal in order to reduce risk and receive real user feedback as early as possible. Actively listening to the feedback and reacting in the form of continuous optimizations is crucial. Before experimenting with new features, every MVP phase should be followed by careful optimization and bug fixing.

Once your app gains traction, data-driven decisions become very relevant. Building out the infrastructure to measure actionable metrics will be part of any optimization sprint.