Wondering if you are making the most out of your data and follow best-practices? Unsure if you can trust the data you are tracking? There is nothing more important than basing your decisions on the right data and reliable sources. We help you evaluate your analytics setup and give actionable advice on how to improve.
While developers use many methodologies to ensure the best quality of products they develop, there are no such broadly accepted approaches among data scientist. Thus in particular with Google Analytics we find more than 50% of accounts to be broken in some fundamental way. The problem is even more complex when there is more than one analytical tool in place.
High-level elements of our analytics audit:
- Is there a tracking plan across different platforms and analytical tools?
- Is the tracking implemented correctly?
- Are there missing metrics that should be tracked?
- Are there metrics that you should care less about?